Good food for everyone


Such diversity – of people and produce

As I mentioned in yesterday’s post, last week I made one of my occasional visits to the Friday morning fruit and veg market stall in Newcastle Emlyn. It’s always good to get there early for the biggest choice, so I was home by ten past eight (although it did mean I missed my early morning swim). It’s a great way to buy cheap fresh veg, especially in an area like this where we don’t have the sort of permanent, diverse market that I knew when I was growing up in Leeds. There, Kirkgate Market  is an amazing place to buy all sorts of food, from game and meat to fish and fruit, not forgetting all the range of vegetables and pretty much anything else you might want to own. The place was characterised by the cries of the stallholders and I can’t hear a yell of ‘getcher caulis ‘ere’ without being transported back to the sights and smells of the market. If you want to get a feel for the place, the reviews posted here give a good flavour. I have clear memories of my mother shopping there regularly – the open air greengrocers’ stalls were right at the bottom by the bus station, so we bought fruit and veg last on any shopping trip to minimise the distance it had to be carried (these were the days when families had no more than one car and women went shopping on the bus).

Although the Friday stall is not easy to access by public transport, it’s still well used. There are people buying their weekly greengroceries, people shopping for catering supplies, people buying in bulk for preservation (like me). It doesn’t seem to attract a particular sort of clientele. Everyone in the town knows it and it’s always busy… even at 7:30am when they still haven’t finished pricing everything up! And people like me are happy to drive there from the surrounding area.


we should all have access to this

Recently, in contrast, I read a post by Steven Croft about the exclusivity of farmers’ markets. He cited Jessica Paddock’s research which found that “predominantly working class people consider themselves to be out of place and possibly not welcome at farmers’ markets”. It saddens me that something which should connect producers directly with consumers has become divisive and too expensive (or at least perceived as such) for everyone to benefit from. “Normal” markets seem to be thought of differently. The Friday stall is not run by a producer, but by a greengrocer, and the customers do not seem to fit into any particular category… other than that they’ve all got up early!

I wonder how we best connect growers with consumers and make that connection seem normal. Neither consumers nor producers seem to benefit much from supermarkets other than in terms of convenience. All the packaging and hidden processing associated with supermarket produce cannot be a good thing for either people or the planet. Buying direct would certainly address this issue and others, but the mechanisms are challenging and the logistics within both rural and urban areas are problematic. So, all I can say is support your growers whenever you can and don’t be intimidated by farmers’ markets – they are not entirely full of hipsters seeking out venison and cranberry sausages and locally grown quinoa (pronounced keen-wah, you know!).

If you are interested in equity, ethics and sustainability with respect to production and access to food, there are some interesting articles on the Sustainable Food Trust’s web site.

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