For ages now I have been telling you that I’m going to set up an etsy shop; or, rather, that I’m going to stock the etsy shop that I set up last year. The time has finally arrived for me to start doing this, but… I’m not going to!
Prior to embarking on the work needed to create a good shop, I decided to do some reading round (here, for example) and as a result I discovered that etsy is no longer the platform it used to be. Originally (as I understand it), it was set up to act as a marketplace for craftspeople – a one-stop-shop on the internet where you could go to sell your lovingly-created items and where buyers would understand the ethos and value. Alas, this is no longer the case. You can now sell anything on etsy, even acting as a third-party seller for cheap mass-produced stuff. So, rather than a forum for crafters, we have another ebay just without the auctions. It appears that many genuine crafters have seen a significant drop in sales as a result because buyers are swamped with choices and find it difficult to distinguish between the origins of the different goods on offer as well as the discrepancy in prices.
I acknowledge that my products could be considered expensive when compared to what you can buy in the supermarket, but generally my buyers understand why this is… from the raw materials to the time taken to design and make the items on sale. I can’t compete with Superdrug on the price of a bath puff, but that’s not what I’m trying to do. So, I turned to Folksy – a British website specifically dedicated to handmade items. It has lower ‘footfall’ than etsy, but at least visitors will only be comparing like with like. Thus far I have set up the shop, but not stocked it. This weekend, I will be photographing my stock and hopefully there should be items for sale by next week… ooh it’s all rather exciting.