Living in the future

On Saturday morning we went out shopping and to do some chores. All the latter were related to reuse or recycling: glass bottles to be recycled, polystyrene packaging taken to the Post Office to be sent back to the company it originally came from for reuse; and a bag of clothes and box of knick-knacks taken to a charity shop (finally those never-used wine decanters are out of the house).

Local cheese from Simply Caws - mileage specified

Local cheese from Simply Caws at the People’s Market- mileage specified

It appears that, in recent years, shopping has become a form of entertainment and this was certainly the case for us this weekend, although it wasn’t the goods that we purchased that provided the instant gratification, but the people we met. All our purchases were practical: nuts and bolts, ingredients for granola, local cheese, hand made bread… so we weren’t really supporting the consumer society. We are never going to be the people responsible for ‘spending our way out of recession’, but we might spend our way to a robust and sustainable local economy.

The lady who served us in Mulberry Bush admired my string bag. The lady in the Post Office was devastated that her broadband wasn’t working and so she couldn’t open properly, but was happy to take our Freepost parcel as long as we didn’t need a receipt (we didn’t). LAS, our local recycling company, was busy with folks dropping off all sorts of items, and the man at the charity shop welcomed our contributions with a smile.

Loyalty card and vouchers

Loyalty card and vouchers

Our final port of call was the People’s Market, where they were giving out prizes to the winners of a recent treasure hunt run in conjunction with the Lampter loyalty scheme. Lampeter has recently become the first town in Wales to launch a loyalty card, with 59 businesses currently participating. Every time you spend £3 or more in a business, you get a stamp in one of the slots on your card, but you can only get a stamp from each shop twice on the same card. Once you have 10 stamps, you can drop your card in one of the designated boxes around town. At the end of each month the cards are all be entered into a prize draw. The winner receives £30 in vouchers that can be spent at any of the participating businesses. The businesses involved in the scheme ran the treasure hunt as an additional incentive a couple of weeks ago and a friend of ours won one of the prizes. Because we helped her with some of the answers , she shared her prize with us and so, as well as our shopping, we came home with a couple of vouchers. All this is designed to keep money circulating in local businesses and, so far, it seems to be working.

Finally, I was stopped by a friend who wanted to show me a square she had crocheted – I taught her how to make granny squares a while ago and she has finally got the hang of doing it on her own. She was so pleased, she brought her creation shopping with her in the hope she would bump into me to be able to show it off. I was delighted.

And this, I hope, is the future of shopping – a social activity where we support local people and make our communities a richer place… just like we used to do in the past.

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